Lee’s Bamboo Blinds
A complete rebranding of one of the best Bamboo Blinds Shops in Singapore.
Strategy
Visual Identity
Web Development
Lee’s Bamboo Blinds, a leading bamboo blinds maker in Singapore, has built a reputation for crafting high-quality, handmade bamboo blinds. Their commitment to traditional craftsmanship and sustainable materials sets them apart from mass-produced alternatives, appealing to discerning customers who value authenticity and environmental responsibility.
Onyx Digital partnered with Lee’s Bamboo Blinds to rejuvenate their brand and enhance their online presence. Our comprehensive approach involved a complete rebranding, the development of a new website, and overseeing the creative direction to ensure a cohesive and impactful brand identity.
Brand Identity and Positioning
Our initial task was to develop a new brand identity for Lee’s Bamboo Blinds that highlighted their expertise in handmade bamboo blinds and their commitment to sustainability. We aimed to shift their image from a traditional blinds maker to a modern, eco-conscious brand that appeals to both residential and commercial customers. This involved creating a sophisticated visual identity that reflected the elegance and quality of their products.
Website Development & Creative Direction
We designed and developed a new website for Lee’s Bamboo Blinds that served as a digital showcase for their exquisite products. The website was designed to be user-friendly, with an emphasis on high-quality visuals and detailed product information. Our professional photography captured the beauty and craftsmanship of their blinds, ensuring that potential customers could appreciate the intricate details and superior quality.
Results & Impact
The collaboration with Onyx Digital has significantly enhanced Lee’s Bamboo Blinds’ brand visibility and market positioning. The new brand identity and website have helped Lee’s Bamboo Blinds stand out in a competitive market, while our targeted social media campaigns have increased customer engagement and loyalty. The high-quality visuals and user-friendly website have further reinforced the brand’s premium positioning, attracting a broader audience and boosting sales.
Onyx Digital’s comprehensive approach to branding and digital marketing has successfully transformed Lee’s Bamboo Blinds into a leading name in handmade bamboo blinds in Singapore. By creating a cohesive and appealing brand identity, developing a strategic content plan, and enhancing their online presence, we have helped Lee’s Bamboo Blinds achieve their business objectives and establish a strong, recognizable presence in the market.