Mul Gogi Korean BBQ
Elevating the branding of the only Water-Aging Korean BBQ restaurant in Singapore.
Strategy
Visual Identity
Collateral Design
From traditional Korean BBQ joints to modern, fusion-style eateries, today’s diners have a plethora of options. The primary reason for brand switching in the restaurant industry is uncertainty. Customers often question whether the places they frequent offer the best quality, value, and dining experience.
Mul Gogi Korean BBQ in Singapore stands out as a premier destination for authentic Korean barbecue, renowned for its unique water-aging process that enhances the flavor and tenderness of the meat.
Immersive Social Commerce
Onyx Digital has played a crucial role in elevating Mul Gogi’s brand through innovative social media marketing and strategic branding. By developing a new brand identity, we transformed Mul Gogi from just another BBQ spot into a must-visit dining experience. Our approach focused on lifestyle-driven content, blending elevated visuals and engaging video content to highlight their premium offerings.
Working closely with Mul Gogi’s team, we crafted and executed a comprehensive social media content strategy that aligns with current culinary trends. This strategy not only captured the attention of food enthusiasts but also reinforced Mul Gogi’s reputation as a top-tier dining destination. Our efforts have successfully supported their business objectives, driving customer engagement and brand loyalty through consistent and impactful online presence.
Brand Identity and Positioning
Our first step was to develop a new brand identity for Mul Gogi. We aimed to transform their image from a traditional BBQ spot into a lifestyle-driven, premium dining experience. This involved creating a sophisticated visual identity that resonated with modern diners who seek both quality and a unique dining experience.
Social Media Marketing & Content Strategy
We devised an innovative social media marketing strategy that leveraged the power of elevated visuals and engaging video content. Our goal was to capture the essence of Mul Gogi’s premium offerings and showcase their unique selling points, such as the water-aging process. By aligning our content with current culinary and aesthetic trends, we were able to capture the attention of food enthusiasts and build a loyal following.
Menu Design & Food Photography
In addition to digital marketing, Onyx Digital revamped Mul Gogi’s menu design to reflect their new brand identity. The menu was designed to be visually appealing and easy to navigate, highlighting the unique water-aged meats and other specialty dishes. Our professional food photography played a crucial role in this process, capturing the mouth-watering appeal of Mul Gogi’s offerings and ensuring that the visuals used in both the menu and social media were of the highest quality.
Results & Impact
The collaboration with Onyx Digital has significantly enhanced Mul Gogi’s brand visibility and market positioning. The new brand identity and elevated visuals have helped Mul Gogi stand out in a crowded market, while our targeted social media campaigns have increased customer engagement and loyalty. The revamped menu and high-quality food photography have further reinforced the restaurant’s premium positioning, attracting a broader audience and boosting in-house dining experiences.
Onyx Digital’s comprehensive approach to branding and digital marketing has successfully transformed Mul Gogi Korean BBQ into a must-visit destination for Korean BBQ enthusiasts in Singapore. By creating a cohesive and appealing brand identity, developing a strategic content plan, and enhancing visual presentation, we have helped Mul Gogi achieve their business objectives and establish a strong, recognizable presence in the culinary scene.